DATOGRAPH UP/DOWN “Lumen”
Samy Bouard-Cart, Romain Graille, Bérénice Milon,
Fanny Casano, Tiki Bordin, Pierre Sylvain Ferrero,
Jorge Mario Lemos Da Costa, Jessica Mascellino, Nicole Tanguy
About the project
To accompany the launch of its new model Datograph Up / Down of the "Lumen" series A. Lange & Söhne
appealed to the creativity of the students of HEAD - Genève.
A team of 3 graduate students Visual Communication and 6 students in Chair in Watch Design have worked together on a
portfolio of 12 visuals promoting this model and bringing a touch of
freshness and modernity to the image of the brand.
This portfolio was partially published in the December edition of
the Tribune des Arts Magazine.
Here is a link
to the article about the project in the Tribune De Genève.
My Role
Bérénice Milon, Romain Graille and Samy Bouard are three graduates of the HEAD - Genève Visual Communication Bachelor. while Fanny Casano, Tiki Bordin, Pierre Sylvain Ferrero, Nicole Tanguy, Jorge Mario Lemos Da Costa and Jessica Mascellino were students of the Chair in Watch Design at the time of the project.
We organized this project like an ephemeral design agency:
Raphaël Widmer and I led the project, myself as Creative Director and project manager,
and Raphaël as business consultant.
Bérénice Milon, Romain Graille and Samy Bouard
had roles as Art Directors and Graphic Designers while the students of the Chair in Watch Design brought their knowledge
of the watchmaking process and industry.
The Images
The three art directors decided to produce twelve visuals to represent twelve hours in the life of the timepiece and
its imagined owner: a fictional art collector and socialite.
Bérénice Milon
Bérénice Milon
Bérénice Milon
Bérénice Milon
Romain Graille
Romain Graille
Romain Graille
Romain Graille
Samy Bouard-Cart
Samy Bouard-Cart
Samy Bouard-Cart
Samy Bouard-Cart