DATOGRAPH UP/DOWN “Lumen”

Project Type: 
Image Portfolio
Release Date: 
December 2018
Collaborators: 
Raphaël Widmer
Samy Bouard-CartRomain GrailleBérénice Milon
Fanny CasanoTiki BordinPierre Sylvain Ferrero
Jorge Mario Lemos Da CostaJessica MascellinoNicole Tanguy
My Role: 
Creative Direction, Project Management

About the project

To accompany the launch of its new model Datograph Up / Down of the "Lumen" series A. Lange & Söhne appealed to the creativity of the students of HEAD - Genève.
A team of 3 graduate students Visual Communication and 6 students in Chair in Watch Design have worked together on a portfolio of 12 visuals promoting this model and bringing a touch of freshness and modernity to the image of the brand.

This portfolio was partially published in the December edition of the Tribune des Arts Magazine.
Here is a link to the article about the project in the Tribune De Genève.

My Role

Bérénice Milon, Romain Graille and Samy Bouard are three graduates of the HEAD - Genève Visual Communication Bachelor. while Fanny Casano, Tiki Bordin, Pierre Sylvain Ferrero, Nicole Tanguy, Jorge Mario Lemos Da Costa and Jessica Mascellino were students of the Chair in Watch Design at the time of the project.

We organized this project like an ephemeral design agency: Raphaël Widmer and I led the project, myself as Creative Director and project manager, and Raphaël as business consultant.
Bérénice Milon, Romain Graille and Samy Bouard had roles as Art Directors and Graphic Designers while the students of the Chair in Watch Design brought their knowledge of the watchmaking process and industry.

The Images

The three art directors decided to produce twelve visuals to represent twelve hours in the life of the timepiece and its imagined owner: a fictional art collector and socialite.

Image 01: Bérénice Milon

Bérénice Milon

Image 02: Bérénice Milon

Bérénice Milon

Image 03: Bérénice Milon

Bérénice Milon

Image 04: Bérénice Milon

Bérénice Milon

Image 05: Romain Graille

Romain Graille

Image 06: Romain Graille

Romain Graille

Image 07: Romain Graille

Romain Graille

Image 08: Romain Graille

Romain Graille

Image 09: Samy Bouard-Cart

Samy Bouard-Cart

Image 10: Samy Bouard-Cart

Samy Bouard-Cart

Image 11: Samy Bouard-Cart

Samy Bouard-Cart

Image 12: Samy Bouard-Cart

Samy Bouard-Cart