Re-think The Eames

Project Type: 
Visual Identity
Release Date: 
April 2013
My Role: 
Art Direction, Graphic Design

About the project

Visual identity, logo & art direction for the exhibition Re-Think The Eames at the Salone del Mobile in Milano in 2013.

The exhibition was made by the HEAD – Genève master students in Media Design and Space & Communication under the direction of Nitzan Cohen and Dominic Robson. The show was curated by Alexandra Midal.
All photographs are by Charles and Ray Eames.

My role

Collaborating with Marion Tamé under the direction of Florian Lambl, we designed the logo and visual identity of the exhibition.

This identity was applied to three communication medias: a series of postcard, a large scale poster and an invitation wrapped in a light poster.


Postcard front and back

Postcard front and back


Invitation front


Invitation back


Invitation and poster

Folding of invitation inside the poster


Poster back